On March 5, 1920, William H. Eads, better known as Bill Eads, passed away in Marion, Virginia. His final days were spent at the asylum for the insane, a tragic ending for a man whose life had been filled with passion, wit, and dedication to the written word. How he came to be there is our story for today.
Bill Eads was not just any newspaper publisher; he was the lifeblood of the Wise County News, a paper that, despite its humble Appalachian roots, gained widespread popularity throughout Virginia. Originally launched as the Wise News in Wise, Virginia, in 1901, the paper moved to Norton in 1911, rebranded as the Wise County News. Until its closure in 1915, Eads ran the publication as a one-man operation—writing, editing, typesetting, publishing, and distributing it himself. His humor, keen political insights, and unwavering support for Democratic candidates in the 9th Congressional District made his publication a favorite, even drawing more subscriptions in Richmond than in Wise County at one point.
Eads’ approach to newspaper publishing was as unconventional as the man himself. Subscribers to the Wise County News were forewarned that every so often there would be no issue—because the editor had gone “a’fishin’.” His newspaper office doubled as his home, and a well-stocked locker of fine liquors, sent to him by admirers from around the world, added to his reputation as an eccentric.
Despite his success as a writer and editor, Eads struggled as a businessman. The Wise County News never turned a profit and eventually ceased publication in 1915. Afterward, he turned to politics and successfully ran for mayor of Norton, Virginia. However, the responsibilities of leading the smallest city in the state proved too much for him. His health declined, and he was ultimately relieved of his duties. With no steady income and ailing health, Eads relied on the kindness of friends and the city itself, often seen wandering the streets of Norton as his condition worsened.
Eventually, it became clear that Eads could no longer care for himself. He was sent to the asylum in Marion, where he lived out his remaining days until his passing in 1920.
Though his life ended in obscurity, Bill Eads left his unique mark on Virginia journalism. His humor, passion, and quirky approach to newspaper publishing remain a testament to the power of independent journalism and the colorful personalities who shape it.
